50 Cent speaks on current shift within hip-hop culture

"...new artists is coming that don't embrace the material the same" - 50 Cent on new rappers changing the culture

Since busting through the gates onto the hip-hop scene in the early 2000s, 50 Cent has steadily seen his star continue to rise, something a lot of artists and celebrities can’t say.

After millions of albums sold, various movies and TV shows released, along with an array of miscellaneous investments, 50 Cent has gone from fresh eyed newcomer to an older head in the hip-hop world.

With that distinction, his opinion holds a little more merit these days than his contemporaries.

Rolling through his hometown of NYC to chop it up with Ebro and the rest of the Hot97 crew, he spoke about a litany of topics, including his interpretation of the current hip-hop landscape.

To the Queens MC, it seems the roles within the culture have shifted and may be stuck in limbo at the moment, making it tough for artists to maintain longevity.

“This is broken, our whole culture is broken and they finding a new way to do things,” said 50. “[Drake’s] a hybrid right, being a rapper and a R&B singer at the same time, and then it’s easier to stay longer being more R&B singer than rapper you see what I’m saying? Like, if you the other way around, look at all of em, they got the same tattoos, they got the same energy.”

To delve further into his point, 50 mentioned rappers aren’t the ones who are seemingly bout that life nowadays – instead it’s the R&B singers.

“You wanna see somebody go to jail? Tell Trey Songz he a R&R singer, tell Chris Brown that, like you think they soft, and watch them go to jail,” he said. “They’ll punch you right in the face.”



The veteran rapper believes it’s just the nature of the beast that roles have changed, since artists now have to find new ways to stay relevant including diversifying their skillset.

“You got so many artists that using the autotune, they’re rappers technically but they singing on the record to get the autotune, that vibe,” said 50. “It’s almost both at the same time [to see] who can do both the best.”

Another aspect artists take into consideration with regards to their career is exaggerating their persona. While it’s not necessarily new within the entertainment world, the bending of truths is getting a little outrageous in the mind of the mogul.

“You can be about prison reform and rap with a correctional officer,” he said. “It’s all tangled up, everything is in a confusing space.”

He continued, “regardless if you can pardon it and just do what you gotta do, because you getting on, but the reality of it is, it is what it is. The person is who they are and been sworn under oath and everything else.”

Artists today have to survive however they can and stress is inevitable. The G-Unit leader ultimately believes that stress is actually created from their peers rather than the fanbase.

“Everybody feels [pressure] don’t think that there’s not a backlash to being successful in hip-hop culture. It’s created by the artist community itself. They don’t say ‘what have you done?’ they say ‘what have you done for me lately?’ That whole cloud of ‘do you think you could do it again?’

The full interview can be viewed below and throughout, 50 talks about speaking to Dr. Dre, how he feels about Game, Tekashi 69’s snitch case, POWER and more.